Facebook Mobile Ads Masterclass Introduction
00:00 The theme for tonight's training, and I say training because this isn't just a presentation, I'm actually going to give you some actionable steps. I'm going to present some stuff and then we're actually going to jump into a live walk through. I'm going to take you into the ad area of facebook and show you both what I've been up to and how and walk you through the steps so that you can do the same.
00:22 We don't need to spend too much time about who I am. I've been doing this a long time. It makes me feel old, but it's almost been 17 years now that I've been marketing online and since I made my first dollar. I did start a lead generation company that, at its peak, was generating business opportunity leads for about 25 different network marketing companies – and that's significant because I've been generating traffic and leads for a very long time and in a lot of different markets – which brings us up through today where I've built and sold a number of companies.
00:51 But today I'm the CEO founder of a number of companies. One is my agency where we provide marketing services with a focus on facebook mobile ads and facebook mobile advertising. We have other folks within our agency that focus on other networks, but I primarily focus on facebook advertising for fortune 100 companies for authors, speakers, celebrities, companies, and all kinds of markets and spaces. And so I kind of treated as my lab. So I've been doing this awhile and uh, it just keeps getting more and more interesting based on what you can do. And that's a bit of what I want to share with you tonight. So as I mentioned, facebook is really my marketing lab and a few years ago I decided that all roads lead to it and it's been my focus on both my companies and I'm going to be talking about some very powerful Facebook marketing strategies that you can apply. And it's always interesting because I'm trying to be a translator between what is working in big business with a lot of people.Need more traffic, leads and sales? ALL roads lead to Facebook mobile ads... Click To Tweet
01:45 Throw a lot of ad dollars at facebook and what a person just getting started couldn't do and produce similar results on a small budget. And, uh, we've been able to really iron that out as you're going to see, um, to begin with, why facebook and we don't have to spend a lot of time on this, but for people that really have not done any facebook marketing, I want you to know why it's so significant to me and why I've spent so much time within the facebook ecosystem to begin with. You've got one and a half billion monthly active users and people who across the globe are spending 20 minutes a day on the site here in the US, it's 40 minutes. OK? That's a lot of time. It accounts for 20 percent of all time spent online. That's huge. It's a big deal. And facebook has more information about you and me than any other source.Time spent on Facebook accounts for 20% of all time spent online. Here's how to cash in... Click To Tweet
02:31 And they share some of that information. What's helps us, uh, really pinpoint on marketing even more. Why Facebook Mobile? Well, the answer is simple – traffic is king. As you can see here. This really kind of sums it up. Mobile advertising on facebook didn't even exist just a few years ago. And you can see what's happened, you see in the middle space the dark, the light blue is actually desktop advertising and it's on the decline. Mobile didn't even exist and now it's the monster. The lion share two point 9 BILLION – with a B – and that's a big deal. And uh, the truth of the matter is, the writing on the wall here is that you'd better start thinking in terms of mobile, if you plan to market your business online, and be competitive. And uh, just one of the last slide, 258,000,000 mobile users here in the US alone who spend just under three hours a day on our phones.
Facebook Mobile is Where the Money Is
03:23 A mobile commerce is jumping up about this time. Last year I was asked to predict some of the changes….
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